The most frustrating part of a start-up
I saw a LinkedIn post this week sharing what most frustrates people working at start-ups: a constantly changing strategy. I know firsthand how unsettling it feels when your job’s success metrics become a moving target, sometimes changing overnight. I’ve put all my efforts toward a goal, only to find out there’s a new one.
This week, I worked with a Founder launching a new division of their business. They are crafting everything from the ground up - the offer, the pricing, the messaging, and the sales strategy.
We landed on an approach that aligns with their business. But here’s the thing: the persona (the profile of the person we believe to be their target audience) will likely shift along the way, and could even turn out to be a very different one.
Why is this important to remember? Because it doesn’t mean you got it wrong or you wasted your time. It’s part of the process.
The balance to strike is to do your due diligence and market research, then put your offer or product out to the world. Get curious. Listen. Everything is information. Think of it as a puzzle. And continuously iterate.
Easier said than done, I know.
Have you watched Roger Federer’s Dartmouth commencement speech? He won 80% of his matches (not surprising). He did that while winning just 54% of his points (surprising!).
In his words, it takes much more than just talent. It takes grit.
Watch the full speech here:
Warmly,
Jenny
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