I wish I had started this sooner… (A founder’s biggest regret)

Have you ever had one of those conversations that just sticks with you?

This week, I had exactly that kind of moment with a founder. We were discussing relationship building, and his words - “I wish I had started this sooner” - haven’t left my mind since.

What struck me most wasn’t just what he said, but how deeply it resonated with what I’ve seen across my 20+ years in sales and coaching. Here’s why this matters for you…

The Reality Check
This founder, like many of us, fell into a common trap in his early days:
• Staying heads down, laser-focused on tasks
• Treating every interaction as a potential transaction
• Missing countless opportunities for meaningful connections
• Forgetting that business, at its core, is human-to-human

The Better Way Forward
What he learned (and what I’ve seen work consistently) is this approach:

Get Curious About Everyone
Not just potential clients or “important” people. Every person has a unique perspective to offer.
Connect Authentically
• Reach out to industry veterans AND newcomers
• Be genuine in your interactions
• Admit when you don’t have all the answers
• Ask for help (people genuinely love to share their expertise)
Close the Loop
One game-changing habit: Follow up to share how someone’s help impacted you. This simple act transforms one-time interactions into lasting relationships.

What’s Next?
I’m creating a free relationship-building resource guide, and I’d love to address your specific challenges. What trips you up in building professional relationships? Where do you feel stuck?

Reply to this email with your biggest relationship-building question. Your input will help shape this (free) guide.

Here’s to building meaningful connections,
Jenny

P.S. Found this helpful? Forward it to someone who might appreciate these insights too!